West of Noon
A cinematic Western-performance direction for outdoor customers, field crews, lifestyle buyers, and loyal brand fans.
SJG Print Design client website project
High Noon Supply Co. ecommerce website concepts
SJG Print Design created this website review for High Noon Supply Co., a Texas-born performance apparel and headwear company focused on best-fitting, long-lasting gear for work, outdoors, and everyday Western life.
Three website directions
The Performance Line
A clean technical-apparel direction that makes fit, materials, performance features, and product discovery easy to understand.
Noon County Supply
A modern heritage Texas mercantile direction designed for product storytelling, collectible drops, and dealer growth.
Selected direction
West of Noon is now a complete Shopify storefront preview
High Noon selected Direction 1. SJG rebuilt the cinematic Western concept as a premium field-catalog ecommerce experience with an art-directed hero, editorial product merchandising, performance education, real brand photography, wholesale and crew conversion, field notes, FAQs, newsletter capture, and app-ready product templates.
Project strategy and capabilities
The website plan combines ecommerce storefront strategy, headwear and performance-apparel merchandising, custom visual direction, SEO and answer-engine content architecture, direct-to-consumer conversion, and wholesale planning.
The customer and invited reviewers are selecting the direction that best balances High Noon's Texas identity, product durability, Western attitude, and next stage of online growth.
Project questions
Why are there three High Noon Supply Co. concepts?
Each concept tests a different retail position while keeping High Noon's real products, Texas identity, performance promise, and Built for the West attitude at the center.
What happens after a direction is selected?
High Noon selected West of Noon. SJG developed it into a premium Shopify storefront preview with product discovery, editorial headwear and apparel collections, wholesale conversion paths, brand storytelling, app-ready product pages, and search-focused content.